Afterlife Talks – JRS

I decided to start attending the Afterlife talks for the Graphics Department as my work edges on graphic design I thought it would be benefitial to see if anything could inspire me or give me some pointers for my work

AFTERLIFE TALKS – JRS

JRS – Brand Designers

(Jack Renwick Studios) 

Talk by Jack Renwick + Susie McGowan

REBRANDING 

• Clients sometimes don’t know what re branding is
• FONT / TYPOGRAPHY is very important  

Tips for Projects  

• Keep it simple (hard to do)

Get under the skin 

• Can’t approach a problem if you don’t understand the problem 
• Do research – in appropriate places (i.e you wouldn’t use pinterest looking for research about football)
• Find new ways of doing alternative things 

Make it different 

• Don’t be precious 
  • Take criticism on the chin 
  • Look at the ‘world’ of the target audience 

From Student to Designer 

• Advice for getting into the industry 
  • Opportunity everywhere 
  • Online talks
  • Free online learning 
  • Remote internships
  • Industry appetite to help 
  • Don’t ask – don’t get 

I found this talk very informative of how Design companies are, and how they work as a team to create work for their client. They work outside the box to fit the clients needs. Hearing how they took a farmers market online which then became very beneficial during the pandemic shows how branding can really make a difference for businesses no matter the business.